The Flying Winemaker

The Flying Winemaker is a privately owned, modern-era négociant, that has built its foundations on long-term relationships with grape growers and winemakers from across the globe.

Established in 2010 by Australian winemaker Eddie McDougall, the first release was a limited-edition Pinot Noir produced from grapes grown in the cool-climate region of Bannockburn, Victoria in Australia. The Australian production steadily grew over the years as the winemaking team nurtured new relationships with vineyard owners which naturally allowed for the expansion across both emerging and iconic regions. The Australian portfolio now houses a stable of wines from Margaret River, King Valley and McLaren Vale.

With adventurous winemaking aspirations to explore new viticultural landscapes, McDougall has guided The Flying Winemaker oenologists into international regions, including; Barolo, Languedoc-Roussillon, Ningxia, Wairarapa, Hawkes Bay and Stellenbosch.

The Flying Winemaker portfolio is distributed globally and is available via multiple on and off-trade channels and, also in the skies!


In 2007 Eddie McDougall starts producing Pinot Noir and Sauvignon from grapes grown in Bannockburn, Victoria, Australia. Total production of 1200 bottles.

In 2010, The Flying Winemaker was established by Eddie McDougall and Shane Chesson.

In this year McDougall expands wine production to the Pyrenees and King Valley, Victoria making Shiraz and Sangiovese.


New release of Eddie McDougall’s Little Pig rosé made from Shiraz and Sangiovese.


The Flying Winemaker opened its flagship cellar door and wine bar in Hong Kong.


The Flying Winemaker television series was signed by ABC Commercial for global distribution. Show aired to 350,000,000 viewers on Discovery Channel, Netflix and on several airlines inflight entertainment systems.


Company grows wine production output to 60,000 bottles


Wine distribution expands to Singapore


Wine production expands into the super premium segment with new grape growers from the Margaret River, Western Australia. A left-bank Bordeaux-style blend (Cabernets) and limited production rosé was launched.

During this year Kyle Oosterberg joins the company.


The Flying Winemaker projects team launches a new media project; Asian Wine Review.

During this year Lilian Carter joins the company as a technical winemaking advisor.


The company acquires Gladstone Vineyard in the Wairarpa New Zealand as part of premiumisation strategy.


Wine production grows to 120,000 bottles from Australia and New Zealand.


The Flying Winemaker and Gladstone Vineyard expands distribution to Taiwan, USA, United Kingdom, Philippines, Japan and New Zealand.


The Flying Winemaker and Gladstone Vineyard expands distribution to Mainland China.


The Flying Winemaker expands distribution to South Korea and Canada. QANTAS airways lists The Flying Winemaker Cabernet Sauvignon 2019 on all domestic business class sectors.


The Flying Winemaker sells Gladstone Vineyard in New Zealand and invests into its first South African production in the iconic Stellenbosch, Western Cape region.

Management Team

The foundations of our company is built on a vision that is supported by talented and passionate people.

Eddie McDougall

“The World is Our Vineyard”

Founder, CEO & Group Oenologist

Kyle Oosterberg

“Our goal is to empower wine drinkers with knowledge”

Director & South African Winemaker

Lilian Carter

"Long term relationships with our growers is paramount"

Australian & New Zealand Oenologist


Matthew Yum (Chairman) Executive Chairman, Hung Hing Printing Group Limited, Hong Kong

Eddie McDougall (Founder) CEO, Flying Winemaker Holdings Limited & Chairman, Wynn Signature Chinese Wine Awards

Frederic Luvisutto (Non-Executive Director) COO, Board Director, Wynn Resorts, Macau

Daniel Vovil (Non-Executive Director) President, Odyssey Capital Group Limited, Hong Kong

Lynn Cheng (Non-Executive Director) Proprietor Affinato & Lunetta, Taiwan

Christopher Yum (Non-Executive Director) Commercial Director, Hung Hing Printing Group Limited, Hong Kong

Nicholas Yum (Non-Executive Director) Creative Director, Beluga Limited, Hong Kong

Stephanie Yum (Non-Executive Director) Business Development Manger, Hung Hing Printing Group Limited, Hong Kong

James Blackwell (Australian Director) Associate General Council, QIC, Australia